Halve the Baby: An Obvious Solution to the Troubling Use of Trademarks as Metatags


Dan McCuaig


VOL. XVIII • Spring 2000 • NO. 3 (table of contents)

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In this article, the author proposes a solution to decide when metatags of other companies' trademarked terms should be allowed. First the author begins by describing the nature and function of metatags. A brief discussion of the relevant aspects of trademark law as they apply to trademark-metatags are fully investigated. The author then provides two significant cases in this field to support his contention. Following this discussion, the author proposes a solution to the use of trademark-metatags.

Finally, the author ends this article with a discussion of anticipated market reactions to the "trademarks" metatag.

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